WE CAN'T WAIT TO WELCOME YOU!
CREATE WHAT'S NEXT
… For Your Career
… For Your Business
… For Your Well-being
… For Your Community
… For Your Collaborations
JOIN THE WOMEN WHO ARE CREATING WHAT'S NEXT IN AI
A TURNING POINT IN OUR COLLECTIVE AI JOURNEY
Meet Co-Conspirators Who:
  • Complement your expertise with different perspectives
  • Know that done is better than perfect - no hesitation
  • Create opportunities beyond your current network
  • Accelerate your implementation timeline
At CREATE, you'll connect with women who are defining new standards through implementation, creating precedents others will follow, building solutions that reshape industry practices, and putting into action today what others will adopt tomorrow.
Move from following trends to setting them.
SNEAK PEEK: CREATE CONFERENCE 2025 SCHEDULE
Join us for two, three, or four dynamic days of learning, networking, and growth at the premier event for women leading in AI.
We will announce further details in the coming weeks.
Pre-Conference Programs
Saturday, October 11, 2025
(optional, $297)
11:30 am: Lunch and conversation, hosted by She Leads AI
Noon - 5:00 pm: AI Foundations + Leadership, led by Anne Murphy, Founder, She Leads AI
“AI Skills Lab: Hands-On Training”
Put AI to work in your business, community engagement, and societal initiatives—ethically and effectively. In this hands-on lab, you’ll explore leading AI tools for content creation, predictive analysis, and outreach. Through real-world scenarios and interactive exercises, you’ll learn how to apply AI responsibly while refining your engagement strategies.
We’ll explore:
  • Using AI tools to improve audience engagement and communication.
  • Applying AI ethically in content creation and predictive analysis.
  • Developing strategies to strengthen relationships while maintaining responsible AI practices.
  • Come ready to experiment! You’ll leave with practical takeaways to use AI confidently in your work and initiatives.
“Becoming a Leader in AI for Business, Community, and Society”
You don’t need a senior title to lead AI adoption in your field. The most effective AI leaders are those who step up, share knowledge, and drive change—no matter their role. This session will help you develop the skills to guide AI initiatives with confidence and clarity.
We’ll explore:
  • How to foster a culture of responsible AI use by guiding conversations, modeling ethical practices, and encouraging experimentation.
  • Ways to bring people together across industries and communities to build AI literacy, create policies, and champion innovation.
  • Strategies for positioning yourself as a leader and driving AI initiatives in business, community projects, and social impact efforts.
  • Walk away ready to make an impact and advance your career while shaping AI’s role in society.
“Ask Me Anything” (AMA) Session
Format: Open Q&A session providing direct support for attendees to address AI-related challenges, ethical considerations, and specific questions regarding their industries, communities, or projects.
Noon - 5:00: pm AI Buildathon, led by Ketaki Sodhi, PhD., People Analytics @ Microsoft
Description coming soon.
Welcome Party
Saturday, October 11, 2025
6:00 pm: Welcome party! Join us for fun and frivolity while making new friends (and finally hugging your online besties!)
Day 1
Sunday, October 12, 2025
Day 2
Monday, October 13, 2025
Co-conspirators' Breakfast
Tuesday, October 14, 2025
(optional, $97)
9:30 am - 11:30 am
30-60-90 Accountability Session
In this session we will deepen your commitment to acting on your inspiration from the conference. We'll create your 30-60-90 day KPIs and if appropriate, connect you with an accountability pod. This session will be led by one of our phenomenal executive coaches.
ARE YOU IN?!
WHY ATTEND CREATE CONFERENCE 2025?
Leave with an Action Plan, Not Just Ideas: Tired of learning opportunities that lead to analysis paralysis? Designed for action-takers, CREATE ensures you depart with clarity, purpose, and a roadmap to implement solutions that showcase your unique expertise and generate measurable ROI.
Experience a Transformative Shift: Move from feeling overwhelmed by AI possibilities to spearheading initiatives that reshape your industry. This is your "before and after" moment. Before the conference: overwhelm. After: clarity.
Build Your Network of Co-Conspirators: Connect with women actively building AI's future, find implementation allies, and create lasting connections with fellow barrier-breakers who will amplify your vision.
Gain Practical Frameworks & Tools: Access workflows, tools, hacks, tips and tricks s you can apply immediately. Learn the tactical approaches our experts use to accelerate AI projects from concept to creation.
LOCATION AND TRAVEL
The CREATE Conference 2025 is taking place at Hilton Salt Lake City Center.
Perfect location downtown with fabulous views nearby, hidden culinary gems, and
comfy, quiet spaces for connecting at the hotel.

Salt Lake City's time zone is MDT - Mountain Daylight Time
255 S W Temple St, Salt Lake City, Utah 84101

Google Maps

Hilton Salt Lake City Center · 255 S W Temple St, Salt Lake City, UT 84101

★★★★☆ · Hotel

Traveling to the event is easy! Plan your trip with the following info:
Air Travel
The Salt Lake City International Airport (SLC) is just 0.5 mile from the Hilton Salt Lake City Center.
  • 2 minutes by car
  • 4 minutes by transit
  • 12 minute walk
Hotel Accommodations
When you register for the conference, you will receive a link for the She Leads AI hotel block, offering a $55 discount off the standard rate.
Public Transportation
Public transportation to and from the Salt Lake City International Airport is provided by the Utah Transit Authority (UTA).
Registrants will receive access to our event app, where you'll be able to connect with other attendees & plan ride sharing.
Hilton Salt Lake City Center:
EVENT PRICING
Tickets to our event are priced as follows:
Early Bird
$997
Price available through 6/30.
Regular Price
$1297
Price available through 8/31.
Last Chance
$1,497
Price available through 10/11.
The VIP Experience — Limited to 10 Spaces
We’re curating an exclusive experience for 10 exceptional women shaping the future of AI.
Expect private gatherings, elevated access, and thoughtful luxuries designed to nourish connection, clarity, and leadership.
A beautifully tailored invitation awaits.
Please inquire: create@sheleadsai.ai
Co-Conspirator Breakfast
Optional $97
30-60-90 Accountability Session
In this session we will deepen your commitment to acting on your inspiration from the conference. We'll create your 30-60-90 day KPIs and if appropriate, connect you with an accountability pod. This session will be led by one of our phenomenal executive coaches.
Become an Annual Member of the She Leads AI Society and receive a discount on CREATE Conference registration!
Early Bird Admission +
She Leads AI Society Membership
$1044
Purchase a She Leads AI Society Annual membership for $297 and save $250 on Early Bird Admission to the CREATE Conference.
  • Membership: $297
  • Conference: $747
Price available through 6/30.
Regular Admission +
She Leads AI Society Membership
$1494
Purchase a She Leads AI Society Annual membership for $297 and save $100 on Regular Admission to the CREATE Conference.
  • Membership: $297
  • Conference: $1197
Price available through 8/31.
Last Chance Admission +
She Leads AI Society Membership
$1694
Purchase a She Leads AI Society Annual membership for $297 and save $100 on Last Chance Admission to the CREATE Conference.
  • Membership: $297
  • Conference: $1397
Price available through 10/11.

RESERVE YOUR SPOT
Say yes to bold conversations and real collaboration. We're saving you a seat!
Register at Whova:

whova.com

She Leads AI CREATE Conference Registration hosted by Whova

2025-10-11, Salt Lake City, UT

SPEAKERS
We’re developing a speaker lineup that’ll make your jaw drop. These are the voices you’ve been asking for—on the topics that matter most. Stay tuned… announcements are coming soon!
Here's what people are saying about She Leads AI Events

"I was blown away by the professionalism the event exuded - the speakers' power, the organization and the order of topics, the flow that went with it. There was so much value in this event, and I was just blown away."
— Ann McCrackin —

"You did an incredible job. It makes me emotional just thinking about how incredible this community is."
— Anonymous —

"A fantastic gathering of curious and generous people, with excellent presenters and the opportunity to form lasting friendships."
— Maren Finzer —

"Will sponsor, speak, attend, and/or volunteer again any day!"
— Michelle Muncy-Silva —
"It was empowering. It was inspiring. And I think it gives people the courage to try."
— Marcia Narine Weldon —
MEET THE FOUNDER OF CREATE
Anne Murphy
Anne Murphy is the founder of She Leads AI, uniting accomplished women to advance AI for global prosperity. She is a leading AI operations consultant, specializing in governance, training, and strategic integration of AI across industries.
Anne brings 28 years of experience raising hundreds of millions of dollars for STEM education and research across the nonprofit and higher education sectors. Through Empowered Fundraiser Consulting, she provides fundraising strategy consulting and professional development for advancement professionals, helping organizations accelerate growth through philanthropy.
Anne’s work centers on building networks, amplifying diverse expertise, and driving responsible innovation. A proud mom of three with Midwest roots and Pacific Northwest vibes, Anne is also an avid backpacker and outdoor enthusiast.
MEET YOUR EMCEE
Michelle Muncy-Silva
Michelle empowers women in tech as host of the Empowered by AI podcast and founder of Innovative AI Studio. She blends education, creativity, and AI to help entrepreneurs build authentic, impactful businesses through the power of community.
FREQUENTLY ASKED QUESTIONS
How do I become a sponsor or partner?
CREATE is a unique opportunity to align your brand with ethical, inclusive leadership in AI. Sponsorship provides strategic visibility among high-impact women implementing AI across industries. To explore options, contact Anne at anne@sheleadsai.ai.
When is the conference?
The core conference dates are Sunday, October 12 and Monday, October 13, 2025.
You can also deepen your experience with two add-on sessions, available when you register:
  • Saturday, October 11: A pre-conference session from 11:30 AM to 5:00 PM, beginning with lunch and conversation. Choose either AI 101, led by Anne Murphy, or the Buildathon, led by Ketaki Sodhi.
  • Tuesday, October 14: A co-conspirator breakfast for reflection, deeper connection, and planning. You’ll leave with a customized 30-60-90 day implementation roadmap.
When should I arrive?
If you’re attending the Saturday pre-conference session, plan to arrive at the hotel by 10:30 AM on Saturday, October 11.
If not, we recommend arriving by 5:00 PM to get settled before the Saturday night welcome party at 6:00 PM.
Most attendees will depart late Monday evening or Tuesday morning. If you’re joining the co-conspirator breakfast, you’ll be done by mid-morning Tuesday and can plan to travel afterward.
Where is the conference being held?
The conference is being held at the Hilton Salt Lake City Center in downtown Salt Lake City, Utah.
How do I book a hotel room in the discounted She Leads AI room block?
Once you register, you’ll receive a confirmation email with a special booking link for our discounted hotel block. These rooms are limited—book early to secure yours.
What does my registration include?
Your standard conference ticket includes:
  • Access to all main stage talks, tactical breakouts, and workshops on Sunday and Monday
  • Saturday night welcome party with passed hors d'oeuvres
  • Continental breakfast and multiple snack breaks on both Sunday and Monday
  • Facilitated networking opportunities, both in-person and via the Whova app
  • Early morning meetups like a 7 AM walk, yoga, mentoring sessions, and more
  • Access to the Whova event app for scheduling, updates, and connecting with other attendees
How can I connect with other attendees?
The Whova app—available about three weeks before the conference—makes it easy to:
  • Browse the agenda and speaker lineup
  • Message other attendees
  • Set up 1:1 meetings or small group chats
At the event, you’ll also find structured networking sessions, casual connection spaces, and hosted meetups that make relationship-building feel natural and easy.
What if I’m an introvert?
You’ll be in good company. Many of us are thoughtful, reflective leaders who don’t thrive in loud, unstructured mixers. We’ve designed this event to help you connect without overwhelm. You’ll be invited—but never pressured—to participate in conversations, and you’ll have options to engage in ways that suit your energy. If it feels right, this is also a great space to step forward and stretch a bit—with plenty of support around you.
Are meals included?
Yes. We provide:
  • Saturday night welcome party with passed hors d'oeuvres
  • Continental breakfast on Sunday and Monday
  • Multiple snack breaks each day
I’d love to volunteer—how can I help?
We’d love to have you. Volunteers help bring CREATE to life. Email Kate at kate@sheleadsai.ai to learn more about available roles.
What’s the refund policy? Can I transfer my ticket?
Cancellation Policy
You may cancel your ticket for a full refund, minus non-refundable processing fees, within 24 hours of purchase, provided the purchase was made more than 30 days before the event. Tickets purchased within 30 days of the event are non-refundable.
All cancellation requests must be submitted in writing to create@sheleadsai.ai. If eligible, refunds will be issued to the original payment method within 30 days.
Ticket Transfers
Tickets are transferable. If you are unable to attend, you may designate another individual to take your place. Submit transfer requests to create@sheleadsai.ai at least 14 days before the event. Include your confirmation number and the full name and email address of the new attendee.
Transfers are not valid until confirmed by She Leads AI staff.
What if I have another question?
Please email create@sheleadsai.ai with any additional questions you may have!
Copyright © CREATE Conference 2025. All rights reserved. All content is the intellectual property of CREATE Conference and the respective presenters. No part of this material may be copied, reproduced, or distributed in any form without prior written permission from CREATE Conference.