WE CAN'T WAIT TO WELCOME YOU!
Two exciting main conference days!
Sunday & Monday: Main Conference
Plus two days of extras!
Saturday: Pre-Conference Programs & Welcome Party
Tuesday: Co-Conspirators' Breakfast
CREATE WHAT'S NEXT
… For Your Career
… For Your Business
… For Your Well-being
… For Your Community
… For Your Collaborations
JOIN THE WOMEN WHO ARE CREATING WHAT'S NEXT IN AI
A TURNING POINT IN OUR COLLECTIVE AI JOURNEY
Meet Co-Conspirators Who:
  • Complement your expertise with different perspectives
  • Know that done is better than perfect - no hesitation
  • Create opportunities beyond your current network
  • Accelerate your implementation timeline
At CREATE, you'll connect with women who are defining new standards through implementation, creating precedents others will follow, building solutions that reshape industry practices, and putting into action today what others will adopt tomorrow.
MOVE FROM FOLLOWING TRENDS TO SETTING THEM
SNEAK PEEK: CREATE CONFERENCE 2025 SCHEDULE
We will announce further details in the coming weeks.
Join us for two, three, or four dynamic days of learning, networking, and growth at the premier event for women leading in AI.
Pre-Conference Programs
Saturday, October 11, 2025
(optional, $297)
11:30 am: Lunch and conversation, hosted by She Leads AI

Choose a Session!
Noon - 5:00 pm: AI Foundations + Leadership, led by Anne Murphy, Founder, She Leads AI
“AI Skills Lab: Hands-On Training”
Put AI to work in your business, community engagement, and societal initiatives—ethically and effectively. In this hands-on lab, you’ll explore leading AI tools for content creation, predictive analysis, and outreach. Through real-world scenarios and interactive exercises, you’ll learn how to apply AI responsibly while refining your engagement strategies.
We’ll explore:
  • Using AI tools to improve audience engagement and communication.
  • Applying AI ethically in content creation and predictive analysis.
  • Developing strategies to strengthen relationships while maintaining responsible AI practices.
  • Come ready to experiment! You’ll leave with practical takeaways to use AI confidently in your work and initiatives.
“Becoming a Leader in AI for Business, Community, and Society”
You don’t need a senior title to lead AI adoption in your field. The most effective AI leaders are those who step up, share knowledge, and drive change—no matter their role. This session will help you develop the skills to guide AI initiatives with confidence and clarity.
We’ll explore:
  • How to foster a culture of responsible AI use by guiding conversations, modeling ethical practices, and encouraging experimentation.
  • Ways to bring people together across industries and communities to build AI literacy, create policies, and champion innovation.
  • Strategies for positioning yourself as a leader and driving AI initiatives in business, community projects, and social impact efforts.
  • Walk away ready to make an impact and advance your career while shaping AI’s role in society.
“Ask Me Anything” (AMA) Session
Format: Open Q&A session providing direct support for attendees to address AI-related challenges, ethical considerations, and specific questions regarding their industries, communities, or projects.
Noon - 5:00: pm: Almost Technical AI Buildathon, led by Ketaki Sodhi, PhD., People Analytics @ Microsoft
Whether you're a coder, a strategist, a domain expert, or just AI-curious, this is your space to learn, experiment, and build boldly.
Who It's For
  • Curious builders of all stripes.
  • Domain expert with a wild idea
    Turn creative concepts into functional prototypes without waiting for dev resources.
  • Product managers tired of waiting on devs.
    Build and test your product ideas before committing engineering resources.
  • Designers ready to prototype smarter.
    Breathe life into your designs with AI-powered functionality and interactions.
  • Engineers who want to vibe-code at speed.
    Leverage AI to accelerate development and focus on the most interesting problems.
You'll walk away with:
1
Applied AI Knowledge
A clear grasp of what AI can and can't do — and how to use it intentionally in your own workflows and builds.
2
AI-Accelerated Coding Skills
Real-world experience using tools like ChatGPT, Replit, Cursor, and Bolt to prototype faster, troubleshoot smarter, and turn ideas into working code.
3
A Prototype You Can Show Off
You'll leave with a functional AI-powered project. Something to demo, add to your portfolio, or build on after the event.
Why Join?
Because it's time to stop watching AI happen — and start building with it!
Noon - 5:00: pm: AI Business Blueprint: 90 Days to a Profitable Business, led by Christina Rava, Growth Strategist
Your 90-Day AI Business Blueprint: Monetize Your Skills and Build a Profitable, Focused Business
You don’t need a perfect website, a giant following, or an MBA to turn your AI skills into a real business. You just need direction, a plan, and the confidence to start!
This hands-on, interactive workshop is built for AI and tech professionals who are ready to stop guessing and start growing.
We’ll walk through exactly how to turn your skills into something people want to buy - without burning out or overcomplicating things.
We’ll explore:
  • How to get clear on what to offer and who to target
  • Five simple pricing and monetization models - and how to pick the one that fits your lifestyle and strengths
  • How to grow your audience with content that connects and converts
  • What to focus on (and what to ignore) as you build traction
By the end of this session, you’ll have a smartly packaged offer, an audience-growth plan, and a 90-day business sprint that’s doable and designed around you.
Bring your ideas. Leave with a clear business blueprint - and the confidence to move forward.

Christina Rava is a Business Growth Strategist who helps digital entrepreneurs grow their reach and revenue with smart, scalable systems. With 8+ years of experience, she’s guided 7,000+ founders in building and launching profitable offers, growing their audiences, and using AI with intention. Learn more at Christinarava.com/create.
Welcome Party
Saturday, October 11, 2025
6:00 pm: Welcome party! Join us for fun and frivolity while making new friends (and finally hugging your online besties!)
Day 1
Sunday, October 12, 2025
Day 2
Monday, October 13, 2025
Co-conspirators' Breakfast
Tuesday, October 14, 2025
(optional, $97)
9:30 am - 11:30 am
30-60-90 Accountability Session
In this session we will deepen your commitment to acting on your inspiration from the conference. We'll create your 30-60-90 day KPIs and if appropriate, connect you with an accountability pod. This session will be led by one of our phenomenal executive coaches.
ARE YOU IN?!
WHY ATTEND CREATE CONFERENCE 2025?
Leave with an Action Plan, Not Just Ideas: Tired of learning opportunities that lead to analysis paralysis? Designed for action-takers, CREATE ensures you depart with clarity, purpose, and a roadmap to implement solutions that showcase your unique expertise and generate measurable ROI.
Experience a Transformative Shift: Move from feeling overwhelmed by AI possibilities to spearheading initiatives that reshape your industry. This is your "before and after" moment. Before the conference: overwhelm. After: clarity.
Build Your Network of Co-Conspirators: Connect with women actively building AI's future, find implementation allies, and create lasting connections with fellow barrier-breakers who will amplify your vision.
Gain Practical Frameworks & Tools: Access workflows, tools, hacks, tips and tricks s you can apply immediately. Learn the tactical approaches our experts use to accelerate AI projects from concept to creation.
SPEAKERS
Here is a sneak peek at part of our lineup — more names will be added soon!
Vanessa Chang
Vanessa Chang explores AI the way some people keep a field journal: not chasing the next big thing, but making sense of the present, one messy experiment at a time. For her, AI isn’t the answer—it’s a companion for thinking out loud, untangling problems, and building systems that fit real human rhythms, both at work and in life. She believes that when we use AI to think and learn differently, we create space for better questions and deeper connection.
Cyndi Coon
Cyndi Coon, Applied Futurist at Applied Futures Lab, is a generative AI pioneer blending human imagination with time travel. A leader in AI prototyping and digital twin design, she builds playful, strategic futures for national security, industry, and enterprise. Cyndi keeps humans at the center of all AI endeavors.
Suzanne Welker Jurgens
Suzanne Welker Jurgens is a San Francisco-based Product Manager, leading Adobe Customer Zero Content Supply Chain GenStudio projects. She brings deep experience in product, marketing, and creative tools to streamline how teams create and deliver content. Outside Adobe, she prototypes AI use cases and has built 50+ GPTs, including Manifest Your Dream Life, which has sparked over 10K conversations.
Rachel Zipsie
Rachel Zipsie, Transformation Coach and founder of Advanced Performance Solutions and Odin’s Heart Foundation, helps women become confident, intuitive, tech-smart leaders. From corporate sales ops at FTD to launching K9Sports.co, her work connects AI, leadership, and entrepreneurship in ways that are practical, purposeful, and rooted in real-world experience. pausecommitrise.com | https://www.linkedin.com/in/rzipsie/
Corean Canty
Corean Canty is the founder of Speak More Human and co-founder of Shift to Play. She helps leaders thrive in the Human + AI era through storytelling, play, and strategy. A longtime improv comedian and TEDx speaker, she brings creativity, clarity, and connection to every room. coreancanty.com
Sophie Theodorou
Sophie Theodorou, helps non-technical teams adopt AI that actually works. As a certified Chief AI Officer, she’s trained thousands globally and built @teach2ai into a 100K+ community as a leader in GenZ AI Education. She’s worked with Apple, Adobe, Microsoft, Medtronic, Google AI, and more. Sophie makes AI practical, profitable, and easy to understand.
Trudy-Ann Armand
Trudy-Ann Armand is a Small Business AI Strategist and founder of HER-MINE.AI. A Fortune 500 senior leader and award-winning entrepreneur, she helps women-led businesses automate workflows and grow with AI, no tech background needed. Her practical, scalable approach makes her a trusted guide for women building resilient, tech-smart companies. Learn more at her-mine.ai.
Pamela Oberg
Pamela A. Oberg is the founder of Sea Blue Strategies, helping growth-mode SMBs align People, Process, and Purpose through strategic operations. With 20+ years in tech across industries, she blends curiosity, strategy, and systems thinking to build strong foundations, empower leaders, and drive sustainable performance.
LOCATION AND TRAVEL
The CREATE Conference 2025 is taking place at Hilton Salt Lake City Center.
Perfect location downtown with fabulous views nearby, hidden culinary gems, and
comfy, quiet spaces for connecting at the hotel.

Salt Lake City's time zone is MDT - Mountain Daylight Time
255 S W Temple St, Salt Lake City, Utah 84101

Google Maps

Hilton Salt Lake City Center · 255 S W Temple St, Salt Lake City, UT 84101

★★★★☆ · Hotel

Traveling to the event is easy! Plan your trip with the following info:
Air Travel
The Salt Lake City International Airport (SLC) is just 0.5 mile from the Hilton Salt Lake City Center.
  • 2 minutes by car
  • 4 minutes by transit
  • 12 minute walk
Hotel Accommodations
When you register for the conference, you will receive a link for the She Leads AI hotel block, offering a $55 discount off the standard rate.
Public Transportation
Public transportation to and from the Salt Lake City International Airport is provided by the Utah Transit Authority (UTA).
Registrants will receive access to our event app, where you'll be able to connect with other attendees & plan ride sharing.
Hilton Salt Lake City Center:
EVENT PRICING
Tickets to our event are priced as follows:
Early Bird
$997
Price available through 7/6.
Regular Price
$1297
Price available through 9/7.
Last Chance
$1,497
Price available through 10/11.
The VIP Experience — Limited to 10 Spaces
We’re curating an exclusive experience for 10 exceptional women shaping the future of AI.
Expect private gatherings, elevated access, and thoughtful luxuries designed to nourish connection, clarity, and leadership.
A beautifully tailored invitation awaits.
Please inquire: create@sheleadsai.ai
Co-Conspirator Breakfast
Optional $97
30-60-90 Accountability Session
In this session we will deepen your commitment to acting on your inspiration from the conference. We'll create your 30-60-90 day KPIs and if appropriate, connect you with an accountability pod. This session will be led by one of our phenomenal executive coaches.
Become an Annual Member of the She Leads AI Society and receive a discount on CREATE Conference registration!
Early Bird Admission +
She Leads AI Society Membership
$1044
Purchase a She Leads AI Society Annual membership for $297 and save $250 on Early Bird Admission to the CREATE Conference.
  • Membership: $297
  • Conference: $747
Price available through 7/6.
Regular Admission +
She Leads AI Society Membership
$1494
Purchase a She Leads AI Society Annual membership for $297 and save $100 on Regular Admission to the CREATE Conference.
  • Membership: $297
  • Conference: $1197
Price available through 9/7.
Last Chance Admission +
She Leads AI Society Membership
$1694
Purchase a She Leads AI Society Annual membership for $297 and save $100 on Last Chance Admission to the CREATE Conference.
  • Membership: $297
  • Conference: $1397
Price available through 10/11.

RESERVE YOUR SPOT
Say yes to bold conversations and real collaboration. We're saving you a seat!
Register at Whova:

whova.com

She Leads AI CREATE Conference Registration hosted by Whova

2025-10-11, Salt Lake City, UT

Here's what people are saying about She Leads AI Events

"I was blown away by the professionalism the event exuded - the speakers' power, the organization and the order of topics, the flow that went with it. There was so much value in this event, and I was just blown away."
— Ann McCrackin —

"You did an incredible job. It makes me emotional just thinking about how incredible this community is."
— Anonymous —

"A fantastic gathering of curious and generous people, with excellent presenters and the opportunity to form lasting friendships."
— Maren Finzer —

"Will sponsor, speak, attend, and/or volunteer again any day!"
— Michelle Muncy-Silva —
"It was empowering. It was inspiring. And I think it gives people the courage to try."
— Marcia Narine Weldon —
MEET THE SHE LEADS AI FOUNDER, YOUR HOST FOR CREATE
Anne Murphy
Anne Murphy is the founder of She Leads AI, uniting accomplished women to advance AI for global prosperity. She is a leading AI operations consultant, specializing in governance, training, and strategic integration of AI across industries.
Anne brings 28 years of experience raising hundreds of millions of dollars for STEM education and research across the nonprofit and higher education sectors. Through Empowered Fundraiser Consulting, she provides fundraising strategy consulting and professional development for advancement professionals, helping organizations accelerate growth through philanthropy.
Anne’s work centers on building networks, amplifying diverse expertise, and driving responsible innovation. A proud mom of three with Midwest roots and Pacific Northwest vibes, Anne is also an avid backpacker and outdoor enthusiast.
MEET THE HOST OF EMPOWERED BY AI PODCAST, YOUR EMCEE FOR CREATE
Michelle Muncy-Silva
Michelle empowers women in tech as host of the Empowered by AI podcast and founder of Innovative AI Studio. She blends education, creativity, and AI to help entrepreneurs build authentic, impactful businesses through the power of community.
SPONSOR CREATE 2025:
Position Your Brand As An Ethical AI Champion
Imagine a future where the leaders shaping AI are as diverse as the societies their innovations will impact. Where women - accomplished leaders in their fields - are central to guiding the technology changing the world forever.

That's the future we're building at She Leads
AI, and we're inviting you to be part of this movement.
  • Gain a competitive advantage through positioning as a trusted voice in the AI landscape
  • Get tens of thousands of impressions through our influencer network
  • Connect directly with high-value decision-makers
  • Access emerging leaders who will influence technology purchasing decisions for decades to come
Who Is Attending CREATE?
300-500 women from all over the world, primarily North America
40%
Mid-Career
Pivoting Into AI Career
60%
20-30 Year SMEs
Adding AI to Their Leadership
60%
SMB/Founder
We serve emerging and robust small businesses alike. Our audience includes women founders of AI platforms, service providers, and companies pivoting to AI-first.
40%
In House AI Leader
Industry and nonprofit AI leaders and champions are pillars of our community. They may be in charge of the AI roll-out, running the AI Council, conducting training, or coaching leadership.
70%
Heads of Households + Caregivers
Moms, daughters, aunties, big sisters — many of our attendees are the head of their household and/or a caregiver. They have the power of the consumer purse string.
85%
Business, Law, Education, Nonprofit, HR, Tech, etc.
Our attendees are decision-makers across a breadth of industries, well-connected and influential.
15%
AI Creatives
Our members include synthographers and visual branding experts running agencies and SMBs promoting small, medium and large brands.
FREQUENTLY ASKED QUESTIONS
How do I become a sponsor or partner?
CREATE is a unique opportunity to align your brand with ethical, inclusive leadership in AI. Sponsorship provides strategic visibility among high-impact women implementing AI across industries. https://sponsors.createconference2025.com/
When is the conference?
The core conference dates are Sunday, October 12 and Monday, October 13, 2025.
You can also deepen your experience with two add-on sessions, available when you register:
  • Saturday, October 11: A pre-conference session from 11:30 AM to 5:00 PM, beginning with lunch and conversation. Choose from AI Foundations and Leadership, led by Anne Murphy, the Buildathon, led by Ketaki Sodhi, or You AI Business Blueprint, led by Christina Rava.
  • Tuesday, October 14: A co-conspirator breakfast for reflection, deeper connection, and planning. You’ll leave with a customized 30-60-90 day implementation roadmap.
When should I arrive?
If you’re attending the Saturday pre-conference session, plan to arrive at the hotel by 10:30 AM on Saturday, October 11.
If not, we recommend arriving by 5:00 PM to get settled before the Saturday night welcome party at 6:00 PM.
Most attendees will depart late Monday evening or Tuesday morning. If you’re joining the co-conspirator breakfast, you’ll be done by noon Tuesday and can plan to travel afterward.
Where is the conference being held?
The conference is being held at the Hilton Salt Lake City Center in downtown Salt Lake City, Utah.
How do I book a hotel room in the discounted She Leads AI room block?
Once you register, you’ll receive a confirmation email with a special booking link for our discounted hotel block. These rooms are limited—book early to secure yours.
What does my registration include?
Your standard conference ticket includes:
  • Access to all main stage talks, tactical breakouts, and workshops on Sunday and Monday
  • Saturday night welcome party with passed hors d'oeuvres
  • Continental breakfast and multiple snack breaks on both Sunday and Monday
  • Facilitated networking opportunities, both in-person and via the Whova app
  • Early morning meetups like a 7 AM walk, yoga, mentoring sessions, and more
  • Access to the Whova event app for scheduling, updates, and connecting with other attendees
How can I connect with other attendees?
The Whova app—available about three weeks before the conference—makes it easy to:
  • Browse the agenda and speaker lineup
  • Message other attendees
  • Set up 1:1 meetings or small group chats
At the event, you’ll also find structured networking sessions, casual connection spaces, and hosted meetups that make relationship-building feel natural and easy.
What if I’m an introvert?
You’ll be in good company. Many of us are thoughtful, reflective leaders who avoid loud, unstructured mixers. We’ve designed this event to help you connect without overwhelm. You’ll be invited—but never pressured—to participate in conversations, and you’ll have options to engage in ways that suit your energy. If it feels right, this is also a great space to step forward and stretch a bit—with plenty of support around you.
Are meals included?
Yes. We provide:
  • Saturday night welcome party with passed hors d'oeuvres
  • Continental breakfast on Sunday and Monday
  • Multiple snack breaks each day
I’d love to volunteer—how can I help?
We’d love to have you. Volunteers help bring CREATE to life. Email Kate at kate@sheleadsai.ai to learn more about available roles.
What’s the refund policy? Can I transfer my ticket?
Cancellation Policy
You may cancel your ticket for a full refund, minus non-refundable processing fees, within 24 hours of purchase, provided the purchase was made more than 30 days before the event. Tickets purchased within 30 days of the event are non-refundable.
All cancellation requests must be submitted in writing to create@sheleadsai.ai. If eligible, refunds will be issued to the original payment method within 30 days.
Ticket Transfers
Tickets are transferable. If you are unable to attend, you may designate another individual to take your place. Submit transfer requests to create@sheleadsai.ai at least 14 days before the event. Include your confirmation number and the full name and email address of the new attendee.
Transfers are not valid until confirmed by She Leads AI staff.
What if I have another question?
Please email create@sheleadsai.ai with any additional questions you may have!
Copyright © CREATE Conference 2025. All rights reserved. All content is the intellectual property of CREATE Conference and the respective presenters. No part of this material may be copied, reproduced, or distributed in any form without prior written permission from CREATE Conference.