JOIN THE WOMEN SHAPING WHAT'S NEXT IN AI
Get your CREATE ticket now at our new rate!
Use KICKDOWNDOORS for $250 off at checkout!
AND: Book now for discounted hotel block.
ANNOUNCEMENT: Scholarships for Women of Color
This form will let us know you're interested and will take 4-5 minutes to complete. All women of color who express interest will receive funding, up to the full cost of the General Admission ticket (with free Pre-Conference Programs)
CREATE WHAT'S NEXT
For Your Career
For Your Business
For Your Well-being
For Your Community
For Your Collaborations
A TURNING POINT IN OUR COLLECTIVE AI JOURNEY
Meet Co-Conspirators Who:
- Complement your expertise with different perspectives
- Know that done is better than perfect - no hesitation
- Create opportunities beyond your current network
- Accelerate your implementation timeline
At CREATE, you'll connect with women who are defining new standards through implementation, creating precedents others will follow, building solutions that reshape industry practices, and putting into action today what others will adopt tomorrow.
MOVE FROM FOLLOWING TRENDS TO SETTING THEM
EVENT PRICING NEWS + SCHOLARSHIPS
Thanks to the generous support of our sponsors, we are able to release a discount code for $250 off the General Admission ticket. Use KICKDOWNDOORS at checkout.
Women of Color, we have scholarships up to the full cost of the General Admission ticket and would be delighted to know if you're interested. This form will take 4-5 minutes to complete - all interested women of color will receive support.
Women of Color, we have scholarships up to the full cost of the General Admission ticket and would be delighted to know if you're interested. This form will take 4-5 minutes to complete - all interested women of color will receive support.
GENERAL ADMISSION - MAIN CONFERENCE
OPTION 1
Main Conference
This ticket includes full access to all speaker sessions and main stage events on Sunday and Monday at the CREATE Conference, PLUS an optional FREE pre-conference session on Saturday. Join us for three days of insight, inspiration, and connection.
This ticket includes full access to all speaker sessions and main stage events on Sunday and Monday at the CREATE Conference, PLUS an optional FREE pre-conference session on Saturday. Join us for three days of insight, inspiration, and connection.
$997
Price available through 10/11. Use KICKDOWNDOORS for $250 Discount at checkout.
OPTION 2
Main Conference + 1 Year She Leads AI Society
Purchase General Admission to the CREATE Conference, with one year of She Leads AI Society Annual membership (valued at $297), and receive $100 off your ticket price!
Purchase General Admission to the CREATE Conference, with one year of She Leads AI Society Annual membership (valued at $297), and receive $100 off your ticket price!
$1,194
Price available through 10/11, include 1-year of membership in the She Leads AI Society
PRE- & POST-CONFERENCE OPTIONS (Optional Add-Ons)
Pre-Conference Programs - Saturday, October 11
Lunch & conversation, hosted by She Leads AI, plus one of our pre-conference programs.
Optional - FREE
11:30am: Lunch and conversation, hosted by She Leads AI
Noon - 5:00pm: Choose Your Session
(See descriptions in the full schedule below.)
(See descriptions in the full schedule below.)
Co-Conspirators' Breakfast - Tuesday, October 14
Optional $97
Price available through 10/11
30-60-90 Accountability Session
In this session we will deepen your commitment to acting on your inspiration from the conference. We'll create your 30-60-90 day KPIs and if appropriate, connect you with an accountability pod. This session will be led by one of our phenomenal executive coaches.
DETAILED CONFERENCE SCHEDULE
Schedule subject to change
DAY ONE
Saturday, October 11
Optional Pre-Conference Programs + Welcome Party For All
1
11:30am
Lunch and conversation for pre-conference ticket holders
2
Noon - 5:00pm
Choose a Session (details below)
3
6:00pm
Welcome Party for all ticket holders
Join us for fun and frivolity while making new friends (and finally hugging your online besties!)
More Details About Our Pre-Conference Programs
Almost Technical AI Buildathon
View more
AI Business Blueprint: 90 Days to a Profitable Business
View more
AI Foundations + Leadership
View more
DAY TWO - MAIN CONFERENCE
Sunday, October 12
7:00-8:00am
Early morning meet-ups
7:30am
Registration opens
8:00am
Continental breakfast opens
8:30-9:30am
PLENARY: Opening Ceremony and Welcome Keynote
Emcee: Michelle Muncy-Silva
Keynote: Anne Murphy
Keynote: Anne Murphy
Speak More Human, with Corean Canty
Your voice is your most powerful asset—especially in an AI world. If you’ve wanted to be more visible but didn’t know where to start, this session is for you. You’ll get clear on your message, shape a story that builds real connection, and walk away with a simple 30–60–90 day plan. We’ll keep it interactive with short exercises and pair shares, so you leave with clarity, confidence, and a plan to speak up more—without burning out.
If you’ve got something to say, now’s the time to say it. Plan to join us!
Learning Outcomes:
By the end of this session, participants will:
- Craft one clear sentence that captures their big idea
- Turn a personal story into a tool for connection and credibility
- Build a realistic 30–60–90 day visibility plan
Corean Canty
Corean Canty is the founder of Speak More Human and co-founder of Shift to Play. She helps leaders thrive in the Human + AI era through storytelling, play, and strategy. A longtime improv comedian and TEDx speaker, she brings creativity, clarity, and connection to every room. coreancanty.com
9:30-9:45am
Transition
9:45-10:45am
Concurrent Breakout Sessions (details below)
Breakout: Protecting Your Prompts and AI-Created Works, with Ann McCrackin
Generative AI raises new questions about who owns what and how to protect it. This interactive session will explain how U.S. copyright law applies to AI-generated work, including what the Copyright Office says about human authorship and the limits of protection for AI-generated content. You’ll review real-world examples to learn how copyright applies. You will also explore how to safeguard your prompts as business assets in your business contracts. This session is beginner-friendly and designed for women using AI in their work.
Learning Outcomes:
- Learn how current copyright law applies to AI-generated works
- Evaluate whether sample AI-generated works qualify for copyright protection
- Learn how to safeguard your prompts as assets in business contracts
Ann McCrackin
Ann McCrackin is a patent attorney and founder of AI-Enabled Attorney LLC. She helps legal professionals adopt AI in ways that fit how legal work actually happens. With over 25 years of legal experience, she teaches at UNH Franklin Pierce School of Law, getting students ready to practice in a way she couldn’t have imagined when she started 25 years ago.
Breakout: The Founder's Compass for AI Startups, with Pamela Oberg
AI founders often face more questions than answers—and more advice than clarity. In this interactive session, Pamela Oberg shares hard-won lessons from the startup trenches and introduces the Founder’s Compass: Purpose, Process, People, and Pivot. You’ll reflect on your own entrepreneurial journey, map where you're strong and where you need support, and walk away with a powerful guide to stay grounded and lead with confidence.
Learning Outcomes:
- Recognize key motivations and challenges in AI entrepreneurship
- Assess your own strengths in the 4 Ps: Purpose, Process, People, Pivot
- Understand the role of community in supporting your startup journey
This session includes live polls and reflective exercises. If you're building or scaling in AI, make time for this session—you'll leave with clarity and direction. Bio: Pamela A. Oberg, founder of SeaBlue Strategies, partners with owners and founders to align people, process, and purpose. A former executive with 20+ years in tech, she brings deep expertise in organizational strategy, leadership development, and ethical AI—helping leaders build strong foundations, navigate complexity, and lead with clarity and integrity.
Pamela A. Oberg
Pamela A. Oberg is the founder of SeaBlue Strategies, helping growth-mode SMBs align People, Process, and Purpose through strategic operations. . A former executive with 20+ years in tech, she brings deep expertise in organizational strategy, leadership development, and ethical AI—helping leaders build strong foundations, navigate complexity, and lead with clarity and integrity.
Breakout: From Overwhelmed to Optimized: Reimagining How You Work With AI, with Suzanne Welker Jergens
Feeling like you should be integrating AI into your workflow but not sure where to start? You’re not alone. In this session, we’ll explore how to spot real opportunities for AI adoption, map your current tasks and tools, and intentionally redesign your workflow and tech stack. Whether you're solving a specific problem or simply curious where AI fits, you’ll leave with a simple framework to move forward—whether you’re just crawling or ready to fly.
Learning Outcomes:
- A starting point for integrating AI into the way you already work
- Use a simple framework to map your tasks, tools, roles, and pain points
- Spot AI opportunities that solve actual problems—not just follow trends Join this session to hone your instincts on where to add AI into your workflows to amplify what’s working and stop doing what’s not.
Suzanne Welker Jurgens
Suzanne Welker Jurgens is a San Francisco-based Product Manager, leading Adobe Customer Zero Content Supply Chain GenStudio projects. She brings deep experience in product, marketing, and creative tools to streamline how teams create and deliver content. Outside Adobe, she prototypes AI use cases and has built 50+ GPTs, including Manifest Your Dream Life, which has sparked over 10K conversations.
10:45-11:30am
Transition & Networking with Affinity Groups
11:30am-12:30pm
Lunch
12:30-1:30pm
Concurrent Breakout Sessions (details below)
Breakout: The Self Reimagined in an AI World, with Cyndi Coon and Marisol Rios
How is AI changing who you are, not just what you do?
This session explores how AI tools are shaping identity, creativity, and internal voice, especially for women, and especially those who workout outside “traditional” systems. Marisol Rios and Cyndi Coon will invite reflection on how AI can become a mirror, guide, and creative partner. You’ll leave with new ways to think about your identity, energy, and values in a tech-saturated world.
Learning Outcomes:
- Notice how AI changes your voice, work, and self-expression
- Explore how different ways of thinking (like being neurodivergent or intuitive) fit with AI
- Reflect on personal shifts in identity and develop strategies to align AI use with your values and energy
Why Attend:
This session invites those who sense that AI is transforming more than just their productivity—it’s transforming their sense of self. Whether you’re a creator, strategist, educator, or leader, this conversation offers language and frameworks to better understand who you’re becoming in this era of accelerated technology.
Cyndi Coon
Cyndi Coon, Applied Futurist at Applied Futures Lab, is a generative AI pioneer blending human imagination with time travel. A leader in AI prototyping and digital twin design, she builds playful, strategic futures for national security, industry, and enterprise. Cyndi keeps humans at the center of all AI endeavors.
Marisol Rios
Founder of The AI Witch, Marisol Rios helps women build intuitive brands and AI-aligned workflows that support their nervous system. With a Master’s in Digital Marketing and 16+ years of experience, she designs tools and teachings to help creative entrepreneurs lead with clarity, ease, and their own rhythm.
Breakout: Build Career Resilience with AI Tools, with Trudy-Ann Armand
Job security is gone, and burnout is everywhere. In this hands-on session, you’ll learn how to build income stability using AI tools—without sacrificing your time, health, or focus. You’ll identify your most monetizable skills, stress-test new opportunities, and build an automation system that works while you rest.
This isn’t a lecture—it’s a working lab for professionals ready to take action. Bring your laptop and get ready to build. You’ll walk away with working systems, prompts, templates, and a 90-day plan to boost your income and peace of mind.
Plan to attend if you’re done with burnout and ready for balance.
Learning Outcomes:
- Identify 3 undervalued, monetizable skills using AI-powered prompts
- Evaluate income ideas with a mental health-first “Stress-Test Strategy”
- Build and deploy one automation to generate leads or revenue while you sleep
Trudy-Ann Armand
Trudy-Ann Armand is a Small Business AI Strategist and founder of HER-MINE.AI. A Fortune 500 senior leader and award-winning entrepreneur, she helps women-led businesses automate workflows and grow with AI, no tech background needed. Her practical, scalable approach makes her a trusted guide for women building resilient, tech-smart companies. Learn more at her-mine.ai.
Breakout: Balance Strategy and Instinct to Grow with Clarity, with Rachel Zipsie
We’re often knee-deep in ideas but held back by fear, lack of clarity, limited time, or tight budgets. Over-engineering or chasing every idea can block progress—and ROI. In this interactive session, you’ll pause with grace, lean into your strengths, and bring clarity to your next steps. Using pen-to-paper reflection and simple AI prompts, you’ll practice balancing strategy with intuition and design a growth path that fits your time, vision, and resources.
Learning Outcomes:
You will…
You will…
- Identify what’s holding you back through focused prompts and reflection
- Use AI and pen-to-paper tools to bring clarity and direction
- Design a practical, personalized growth plan that aligns with your goals and bandwidth
Join us to carve out time to think clearly, create calmly, and move forward with focus.
Rachel Zipsie
Rachel Zipsie, Transformation Coach and founder of Advanced Performance Solutions and Odin’s Heart Foundation, helps women become confident, intuitive, tech-smart leaders. From corporate sales ops at FTD to launching K9Sports.co, her work connects AI, leadership, and entrepreneurship in ways that are practical, purposeful, and rooted in real-world experience.
1:30-1:45pm
Transition
1:45-2:45pm
PLENARY: Sound Bath
2:45-3:00pm
Transition
3:00-4:00pm
Concurrent Breakout Sessions (details below)
Breakout: Information Coming Soon
Topic Description Coming Soon!
Future-Ready Leadership, Powered by EQ with Alinnette Casiano
AI doesn’t just change what leaders do, it changes how they feel while doing it. This hands-on session introduces NeuroSCALE™, a practical model for emotionally clear, values-aligned decision-making in AI-heavy environments. Whether you’re leading a team or growing your business, you’ll learn how to stay grounded through fast change, automation pressure, and ethical gray zones.
Designed for experienced leaders, founders, and small business owners navigating AI disruption, this session builds your capacity to lead with confidence, even when the tech gets tense.
Plan to attend if you lead teams, drive strategy, or influence AI adoption.
Participants will:
Designed for experienced leaders, founders, and small business owners navigating AI disruption, this session builds your capacity to lead with confidence, even when the tech gets tense.
Plan to attend if you lead teams, drive strategy, or influence AI adoption.
Participants will:
- Apply the NeuroSCALE™ model to real-world leadership and business challenges involving AI
- Build emotional clarity and resilience when facing high-stakes or ethically complex AI decisions
- Strengthen strategic communication and decision-making in AI-impacted cultures and client-facing moments
Alinnette Casiano
Alinnette Casiano is a pioneering bilingual learning and development expert and emotional intelligence champion. She focuses on people-centered, future-ready leadership. With nearly two decades of global, cross-sector experience, she helps organizations grow through strategic culture-building. Her work has been featured on ABC, NBC, CBS, FOX, and international media outlets.
Why We're Wrong About Humans and AI, wtih Danielle LaFleur
What if everything you think you know about humans and AI is upside down—and it’s costing you more than you realize? In this session, Danielle LaFleur asks the questions most leaders avoid: What if AI is multiplying what you least expect? What if your biggest AI risk isn’t technical at all? And what if the one thing that could save your company is the very thing you’re underusing right now? You’ll leave with a clearer understanding of where AI truly drives value in your business.
Learning Outcomes:
- Recognize how AI may multiply hidden risks and opportunities.
- Identify why the biggest AI risk may not be technical.
- Understand how to uncover underused human factors that drive AI value.
If you are a leader ready to rethink assumptions about humans and AI, attend this session!
Danielle LaFleur
Danielle LaFleur is a strategist and leadership advisor with expertise in business, network engineering, and tech management. She has led multi-million-dollar projects and consults globally on AI-driven strategies that increase ROI and streamline operations. Her work equips leaders and teams to navigate complexity and thrive in fast-changing environments.
4:00-4:15pm
Transition
4:15-5:15pm
PLENARY
Beyond Tools: AI, Identity, and Leadership, with Vanessa Chang and Rachel Njiru
AI isn’t just about tools — it’s about culture, identity, and leadership. Join Rachel Njiruh and Vanessa Chang as they share how women can shape AI adoption in workplaces and beyond. From tackling “shadow adoption” to normalizing “I don’t know,” they show why culture matters more than tools. You’ll leave with practical ways to start small, question boldly, and lead with transparency. Whether you’re just getting started or already using AI daily, this conversation will give you fresh insight into building trust, resilience, and innovation.
Learning Outcomes:
Learning Outcomes:
- Understand why culture and strategy matter more than tools in AI adoption
- Learn how to reframe AI "resistance" and "shadow adoption" as innovation signals
- Discover practical frameworks for modeling AI transparency and building psychological safety
Vanessa Chang
Vanessa Chang explores AI the way some people keep a field journal: not chasing the next big thing, but making sense of the present, one messy experiment at a time. For her, AI isn’t the answer—it’s a companion for thinking out loud, untangling problems, and building systems that fit real human rhythms, both at work and in life. She believes that when we use AI to think and learn differently, we create space for better questions and deeper connection.
Rachel Njiru
Rachel Njiru is the Founder of Kavoo Studio and an executive advisor on conversational AI, customer systems design, and go-to-market strategy. With 20 years’ experience across telecom, BFSI, and e-commerce, she helps leaders use communication to deepen trust, earn loyalty, and grow resilient businesses.
5:15pm
Light Reception
6:30pm
Dinner with New Friends
DAY THREE - MAIN CONFERENCE
Monday, October 13
7:00-8:00am
Early morning meet-ups
8:00am
Continental breakfast opens
9:00-10:00am
PLENARY
The Legal and Ethical AI Questions That Could Save—or Sink—Your Business, Career, and Society, with Marcia Narine Weldon
AI is moving faster than most leaders and entrepreneurs can process, raising legal, ethical, and human dilemmas at the personal, professional, and societal level. In this interactive plenary, Marcia Narine Weldon will push you to confront those questions head-on and leave with practical tools you can apply immediately.
Learning Outcomes:
- Evaluate complex legal and ethical challenges beyond compliance basics
- Apply structured approaches to mitigate AI risks in business strategy
- Examine real-world cases shaping the future of AI governance
Leave equipped to safeguard your organization, your career, and the communities you serve.
Marcia Narine Weldon
Marcia Narine Weldon, CEO of Illuminating Wisdom, teaches, writes, and consults on AI ethics and governance. A former general counsel of an AI startup, she keynoted a Microsoft conference on tech and human rights, authored a major article on AI regulation, and helps institutions lead responsibly as AI reshapes work, education, and law.
10:00-10:15am
Transition
10:15-11:15am
Concurrent Breakout Sessions (details below)
Breakout: Protecting Your Prompts and AI-Created Works, with Ann McCrackin
Generative AI raises new questions about who owns what and how to protect it. This interactive session will explain how U.S. copyright law applies to AI-generated work, including what the Copyright Office says about human authorship and the limits of protection for AI-generated content. You’ll review real-world examples to learn how copyright applies. You will also explore how to safeguard your prompts as business assets in your business contracts. This session is beginner-friendly and designed for women using AI in their work.
Learning Outcomes:
- Learn how current copyright law applies to AI-generated works
- Evaluate whether sample AI-generated works qualify for copyright protection
- Learn how to safeguard your prompts as assets in business contracts
Ann McCrackin
Ann McCrackin is a patent attorney and founder of AI-Enabled Attorney LLC. She helps legal professionals adopt AI in ways that fit how legal work actually happens. With over 25 years of legal experience, she teaches at UNH Franklin Pierce School of Law, getting students ready to practice in a way she couldn’t have imagined when she started 25 years ago.
Breakout: The Founder's Compass for AI Startups, with Pamela Oberg
AI founders often face more questions than answers—and more advice than clarity. In this interactive session, Pamela Oberg shares hard-won lessons from the startup trenches and introduces the Founder’s Compass: Purpose, Process, People, and Pivot. You’ll reflect on your own entrepreneurial journey, map where you're strong and where you need support, and walk away with a powerful guide to stay grounded and lead with confidence.
Learning Outcomes:
- Recognize key motivations and challenges in AI entrepreneurship
- Assess your own strengths in the 4 Ps: Purpose, Process, People, Pivot
- Understand the role of community in supporting your startup journey
This session includes live polls and reflective exercises. If you're building or scaling in AI, make time for this session—you'll leave with clarity and direction. Bio: Pamela A. Oberg, founder of SeaBlue Strategies, partners with owners and founders to align people, process, and purpose. A former executive with 20+ years in tech, she brings deep expertise in organizational strategy, leadership development, and ethical AI—helping leaders build strong foundations, navigate complexity, and lead with clarity and integrity.
Pamela A. Oberg
Pamela A. Oberg is the founder of SeaBlue Strategies, helping growth-mode SMBs align People, Process, and Purpose through strategic operations. . A former executive with 20+ years in tech, she brings deep expertise in organizational strategy, leadership development, and ethical AI—helping leaders build strong foundations, navigate complexity, and lead with clarity and integrity.
Breakout: From Overwhelmed to Optimized: Reimagining How You Work With AI, with Suzanne Welker Jergens
Feeling like you should be integrating AI into your workflow but not sure where to start? You’re not alone. In this session, we’ll explore how to spot real opportunities for AI adoption, map your current tasks and tools, and intentionally redesign your workflow and tech stack. Whether you're solving a specific problem or simply curious where AI fits, you’ll leave with a simple framework to move forward—whether you’re just crawling or ready to fly.
Learning Outcomes:
- A starting point for integrating AI into the way you already work
- Use a simple framework to map your tasks, tools, roles, and pain points
- Spot AI opportunities that solve actual problems—not just follow trends Join this session to hone your instincts on where to add AI into your workflows to amplify what’s working and stop doing what’s not.
Suzanne Welker Jurgens
Suzanne Welker Jurgens is a San Francisco-based Product Manager, leading Adobe Customer Zero Content Supply Chain GenStudio projects. She brings deep experience in product, marketing, and creative tools to streamline how teams create and deliver content. Outside Adobe, she prototypes AI use cases and has built 50+ GPTs, including Manifest Your Dream Life, which has sparked over 10K conversations.
11:15-Noon
Transition & Networking with Affinity Groups
Noon-12:45pm
Lunch
12:45-1:45pm
Concurrent Breakout Sessions (details below)
Breakout: The Self Reimagined in an AI World, with Cyndi Coon and Marisol Rios
How is AI changing who you are, not just what you do?
This session explores how AI tools are shaping identity, creativity, and internal voice, especially for women, and especially those who workout outside “traditional” systems. Marisol Rios and Cyndi Coon will invite reflection on how AI can become a mirror, guide, and creative partner. You’ll leave with new ways to think about your identity, energy, and values in a tech-saturated world.
Learning Outcomes:
- Notice how AI changes your voice, work, and self-expression
- Explore how different ways of thinking (like being neurodivergent or intuitive) fit with AI
- Reflect on personal shifts in identity and develop strategies to align AI use with your values and energy
Why Attend:
This session invites those who sense that AI is transforming more than just their productivity—it’s transforming their sense of self. Whether you’re a creator, strategist, educator, or leader, this conversation offers language and frameworks to better understand who you’re becoming in this era of accelerated technology.
Cyndi Coon
Cyndi Coon, Applied Futurist at Applied Futures Lab, is a generative AI pioneer blending human imagination with time travel. A leader in AI prototyping and digital twin design, she builds playful, strategic futures for national security, industry, and enterprise. Cyndi keeps humans at the center of all AI endeavors.
Marisol Rios
Founder of The AI Witch, Marisol Rios helps women build intuitive brands and AI-aligned workflows that support their nervous system. With a Master’s in Digital Marketing and 16+ years of experience, she designs tools and teachings to help creative entrepreneurs lead with clarity, ease, and their own rhythm.
Breakout: Build Career Resilience with AI Tools, with Trudy-Ann Armand
Job security is gone, and burnout is everywhere. In this hands-on session, you’ll learn how to build income stability using AI tools—without sacrificing your time, health, or focus. You’ll identify your most monetizable skills, stress-test new opportunities, and build an automation system that works while you rest.
This isn’t a lecture—it’s a working lab for professionals ready to take action. Bring your laptop and get ready to build. You’ll walk away with working systems, prompts, templates, and a 90-day plan to boost your income and peace of mind.
Plan to attend if you’re done with burnout and ready for balance.
Learning Outcomes:
- Identify 3 undervalued, monetizable skills using AI-powered prompts
- Evaluate income ideas with a mental health-first “Stress-Test Strategy”
- Build and deploy one automation to generate leads or revenue while you sleep
Trudy-Ann Armand
Trudy-Ann Armand is a Small Business AI Strategist and founder of HER-MINE.AI. A Fortune 500 senior leader and award-winning entrepreneur, she helps women-led businesses automate workflows and grow with AI, no tech background needed. Her practical, scalable approach makes her a trusted guide for women building resilient, tech-smart companies. Learn more at her-mine.ai.
Breakout: Balance Strategy and Instinct to Grow with Clarity, with Rachel Zipsie
We’re often knee-deep in ideas but held back by fear, lack of clarity, limited time, or tight budgets. Over-engineering or chasing every idea can block progress—and ROI. In this interactive session, you’ll pause with grace, lean into your strengths, and bring clarity to your next steps. Using pen-to-paper reflection and simple AI prompts, you’ll practice balancing strategy with intuition and design a growth path that fits your time, vision, and resources.
Learning Outcomes:
You will…
You will…
- Identify what’s holding you back through focused prompts and reflection
- Use AI and pen-to-paper tools to bring clarity and direction
- Design a practical, personalized growth plan that aligns with your goals and bandwidth
Join us to carve out time to think clearly, create calmly, and move forward with focus.
Rachel Zipsie
Rachel Zipsie, Transformation Coach and founder of Advanced Performance Solutions and Odin’s Heart Foundation, helps women become confident, intuitive, tech-smart leaders. From corporate sales ops at FTD to launching K9Sports.co, her work connects AI, leadership, and entrepreneurship in ways that are practical, purposeful, and rooted in real-world experience.
1:45-2:00pm
Transition
2:00-3:00pm
Concurrent Breakout Sessions (details below)
Breakout: Information Coming Soon
Topic Description Coming Soon!
Future-Ready Leadership, Powered by EQ Alinnette Casiano
AI doesn’t just change what leaders do, it changes how they feel while doing it. This hands-on session introduces NeuroSCALE™, a practical model for emotionally clear, values-aligned decision-making in AI-heavy environments. Whether you’re leading a team or growing your business, you’ll learn how to stay grounded through fast change, automation pressure, and ethical gray zones.
Designed for experienced leaders, founders, and small business owners navigating AI disruption, this session builds your capacity to lead with confidence, even when the tech gets tense.
Plan to attend if you lead teams, drive strategy, or influence AI adoption.
Participants will:
Designed for experienced leaders, founders, and small business owners navigating AI disruption, this session builds your capacity to lead with confidence, even when the tech gets tense.
Plan to attend if you lead teams, drive strategy, or influence AI adoption.
Participants will:
- Apply the NeuroSCALE™ model to real-world leadership and business challenges involving AI
- Build emotional clarity and resilience when facing high-stakes or ethically complex AI decisions
- Strengthen strategic communication and decision-making in AI-impacted cultures and client-facing moments
Alinnette Casiano
Alinnette Casiano is a pioneering bilingual learning and development expert and emotional intelligence champion. She focuses on people-centered, future-ready leadership. With nearly two decades of global, cross-sector experience, she helps organizations grow through strategic culture-building. Her work has been featured on ABC, NBC, CBS, FOX, and international media outlets.
Breakout: Why We're Wrong About Humans and AI, with Danielle LaFleur
What if everything you think you know about humans and AI is upside down—and it’s costing you more than you realize? In this session, Danielle LaFleur asks the questions most leaders avoid: What if AI is multiplying what you least expect? What if your biggest AI risk isn’t technical at all? And what if the one thing that could save your company is the very thing you’re underusing right now? You’ll leave with a clearer understanding of where AI truly drives value in your business.
Learning Outcomes:
- Recognize how AI may multiply hidden risks and opportunities.
- Identify why the biggest AI risk may not be technical.
- Understand how to uncover underused human factors that drive AI value.
If you are a leader ready to rethink assumptions about humans and AI, attend this session!
Danielle LaFleur
Danielle LaFleur is a strategist and leadership advisor with expertise in business, network engineering, and tech management. She has led multi-million-dollar projects and consults globally on AI-driven strategies that increase ROI and streamline operations. Her work equips leaders and teams to navigate complexity and thrive in fast-changing environments.
3:00-3:15pm
Transition
3:15-4:15pm
PLENARY
From Coding to Capitol Hill, with Daisy Thomas and Kathy Orellana
AI policy is taking shape—often without the people who understand its risks and possibilities. This session is for women in AI who want to speak up, influence decision-makers, and bring overlooked perspectives into the room. You'll learn how to engage with policy conversations, communicate your views clearly, and drive change where it matters.
No policy experience needed. Just bring your curiosity and commitment.
Learning Outcomes:
By the end of this session, participants will be able to:
- Identify key entry points for influencing AI policy
- Practice how to talk to decision-makers about AI
- Define and articulate a clear personal point of view on AI governance
Plan to attend and start shaping how AI is governed.
Daisy Thomas
Daisy Thomas is Director of Advocacy and Policy Development at AI Salon. She connects systemic analysis to civic practice, translating complex AI governance into clear, usable tools. By bringing grassroots perspectives into global policy conversations, she ensures community needs shape the future of AI—in practice, not just theory.
Kathy Orellana
Kathy Orellana is SVP of Public Affairs at The RXN Group, leading strategic communications and policy at the intersection of tech and public impact. With roots in state government relations and advocacy at the American Psychiatric Association, she brings multilingual, mission-driven leadership to AI-informed policy, advancing mental health, equity, and innovation.
4:15-5:00pm
Fireside Chat with Anne Murphy and Michelle Muncy-Silva
DAY FOUR - OPTIONAL
Tuesday, October 14
Optional Co-Conspirators' Breakfast
WHY ATTEND CREATE CONFERENCE 2025?
Leave with an Action Plan, Not Just Ideas: Tired of learning opportunities that lead to analysis paralysis? Designed for action-takers, CREATE ensures you depart with clarity, purpose, and a roadmap to implement solutions that showcase your unique expertise and generate measurable ROI.
Experience a Transformative Shift: Move from feeling overwhelmed by AI possibilities to spearheading initiatives that reshape your industry. This is your "before and after" moment. Before the conference: overwhelm. After: clarity.
Build Your Network of Co-Conspirators: Connect with women actively building AI's future, find implementation allies, and create lasting connections with fellow barrier-breakers who will amplify your vision.
Gain Practical Frameworks & Tools: Access workflows, tools, hacks, tips and tricks s you can apply immediately. Learn the tactical approaches our experts use to accelerate AI projects from concept to creation.
Here's what people are saying about She Leads AI Events
"I was blown away by the professionalism the event exuded - the speakers' power, the organization and the order of topics, the flow that went with it. There was so much value in this event, and I was just blown away."
— Ann McCrackin —
"You did an incredible job. It makes me emotional just thinking about how incredible this community is."
— Anonymous —
"A fantastic gathering of curious and generous people, with excellent presenters and the opportunity to form lasting friendships."
— Maren Finzer —
"Will sponsor, speak, attend, and/or volunteer again any day!"
— Michelle Muncy-Silva —
"It was empowering. It was inspiring. And I think it gives people the courage to try."
— Marcia Narine Weldon —
— Marcia Narine Weldon —
"I'm so proud to be a woman in a world where you all exist."
— Blume Bauer —
LOCATION AND TRAVEL
The CREATE Conference 2025 is taking place at Hilton Salt Lake City Center.
Perfect location downtown with fabulous views nearby, hidden culinary gems, and
comfy, quiet spaces for connecting at the hotel.
Salt Lake City's time zone is MDT - Mountain Daylight Time
comfy, quiet spaces for connecting at the hotel.
Salt Lake City's time zone is MDT - Mountain Daylight Time
255 S W Temple St, Salt Lake City, Utah 84101
Traveling to the event is easy! Plan your trip with the following info:
Air Travel
The Salt Lake City International Airport (SLC) is just 0.5 mile from the Hilton Salt Lake City Center.
- 2 minutes by car
- 4 minutes by transit
- 12 minute walk
Hotel Accommodations
When you register for the conference, you will receive a link for the She Leads AI hotel block, offering a $55 discount off the standard rate.
Public Transportation
Public transportation to and from the Salt Lake City International Airport is provided by the Utah Transit Authority (UTA).
Registrants will receive access to our event app, where you'll be able to connect with other attendees & plan ride sharing.
Hilton Salt Lake City Center:
Use KICKDOWNDOORS at check-out for a $250 discount!
RESERVE YOUR SPOT
Say yes to bold conversations and real collaboration. We're saving you a seat!
Register at Whova:
OUR PHENOMENAL SPEAKERS
Vanessa Chang
Vanessa Chang explores AI the way some people keep a field journal: not chasing the next big thing, but making sense of the present, one messy experiment at a time. For her, AI isn’t the answer—it’s a companion for thinking out loud, untangling problems, and building systems that fit real human rhythms, both at work and in life. She believes that when we use AI to think and learn differently, we create space for better questions and deeper connection.
Cyndi Coon
Cyndi Coon, Applied Futurist at Applied Futures Lab, is a generative AI pioneer blending human imagination with time travel. A leader in AI prototyping and digital twin design, she builds playful, strategic futures for national security, industry, and enterprise. Cyndi keeps humans at the center of all AI endeavors.
Suzanne Welker Jurgens
Suzanne Welker Jurgens is a San Francisco-based Product Manager, leading Adobe Customer Zero Content Supply Chain GenStudio projects. She brings deep experience in product, marketing, and creative tools to streamline how teams create and deliver content. Outside Adobe, she prototypes AI use cases and has built 50+ GPTs, including Manifest Your Dream Life, which has sparked over 10K conversations.
Rachel Zipsie
Rachel Zipsie, Transformation Coach and founder of Advanced Performance Solutions and Odin’s Heart Foundation, helps women become confident, intuitive, tech-smart leaders. From corporate sales ops at FTD to launching K9Sports.co, her work connects AI, leadership, and entrepreneurship in ways that are practical, purposeful, and rooted in real-world experience.
Corean Canty
Corean Canty is the founder of Speak More Human and co-founder of Shift to Play. She helps leaders thrive in the Human + AI era through storytelling, play, and strategy. A longtime improv comedian and TEDx speaker, she brings creativity, clarity, and connection to every room. coreancanty.com
Danielle LaFleur
Danielle LaFleur is a strategist and leadership advisor with expertise in business, network engineering, and tech management. She has led multi-million-dollar projects and consults globally on AI-driven strategies that increase ROI and streamline operations. Her work equips leaders and teams to navigate complexity and thrive in fast-changing environments.
Trudy-Ann Armand
Trudy-Ann Armand is a Small Business AI Strategist and founder of HER-MINE.AI. A Fortune 500 senior leader and award-winning entrepreneur, she helps women-led businesses automate workflows and grow with AI, no tech background needed. Her practical, scalable approach makes her a trusted guide for women building resilient, tech-smart companies. Learn more at her-mine.ai.
Pamela Oberg
Pamela A. Oberg is the founder of SeaBlue Strategies, helping growth-mode SMBs align People, Process, and Purpose through strategic operations. . A former executive with 20+ years in tech, she brings deep expertise in organizational strategy, leadership development, and ethical AI—helping leaders build strong foundations, navigate complexity, and lead with clarity and integrity.
Alinnette Casiano
Alinnette Casiano is a pioneering bilingual learning and development expert and emotional intelligence champion. She focuses on people-centered, future-ready leadership. With nearly two decades of global, cross-sector experience, she helps organizations grow through strategic culture-building. Her work has been featured on ABC, NBC, CBS, FOX, and international media outlets.
Ann McCrackin
Ann McCrackin is a patent attorney and founder of AI-Enabled Attorney LLC. She helps legal professionals adopt AI in ways that fit how legal work actually happens. With over 25 years of legal experience, she teaches at UNH Franklin Pierce School of Law, getting students ready to practice in a way she couldn’t have imagined when she started 25 years ago.
Christina Rava
Christina Rava is a Business Growth Strategist who helps digital entrepreneurs grow their reach and revenue with smart, scalable systems. Over the past 8 years, she’s helped 7,000+ founders build profitable offers, grow engaged audiences, boost sales, and use AI with purpose.
Kathy Orellana
Kathy Orellana is SVP of Public Affairs at The RXN Group, leading strategic communications and policy at the intersection of tech and public impact. With roots in state government relations and advocacy at the American Psychiatric Association, she brings multilingual, mission-driven leadership to AI-informed policy, advancing mental health, equity, and innovation.
Marcia Narine Weldon
Marcia Narine Weldon, CEO of Illuminating Wisdom, teaches, writes, and consults on AI ethics and governance. A former general counsel of an AI startup, she keynoted a Microsoft conference on tech and human rights, authored a major article on AI regulation, and helps institutions lead responsibly as AI reshapes work, education, and law.
Michelle Muncy-Silva
Michelle Muncy-Silva is host of the Empowered by AI podcast and Director of Education for the She Leads AI Academy. She uplifts women at the forefront of generative AI, building community and visibility for female founders and innovators. Her work sparks real conversations—and real change. LinkedIn
Rachel Njiru
Rachel Njiru is the Founder of Kavoo Studio and an executive advisor on conversational AI, customer systems design, and go-to-market strategy. With 20 years’ experience across telecom, BFSI, and e-commerce, she helps leaders use communication to deepen trust, earn loyalty, and grow resilient businesses.
Daisy Thomas
Daisy Thomas is Director of Advocacy and Policy Development at AI Salon. She connects systemic analysis to civic practice, translating complex AI governance into clear, usable tools. By bringing grassroots perspectives into global policy conversations, she ensures community needs shape the future of AI—in practice, not just theory.
Marisol Rios
Founder of The AI Witch, Marisol Rios helps women build intuitive brands and AI-aligned workflows that support their nervous system. With a Master’s in Digital Marketing and 16+ years of experience, she designs tools and teachings to help creative entrepreneurs lead with clarity, ease, and their own rhythm.
MEET THE SHE LEADS AI FOUNDER, YOUR HOST FOR CREATE
Anne Murphy
Anne Murphy is the founder of She Leads AI, uniting accomplished women to advance AI for global prosperity. She is a leading AI operations consultant, specializing in governance, training, and strategic integration of AI across industries.
Anne brings 28 years of experience raising hundreds of millions of dollars for STEM education and research across the nonprofit and higher education sectors. Through Empowered Fundraiser Consulting, she provides fundraising strategy consulting and professional development for advancement professionals, helping organizations accelerate growth through philanthropy.
Anne’s work centers on building networks, amplifying diverse expertise, and driving responsible innovation. A proud mom of three with Midwest roots and Pacific Northwest vibes, Anne is also an avid backpacker and outdoor enthusiast.
MEET THE HOST OF EMPOWERED BY AI PODCAST, YOUR EMCEE FOR CREATE
Michelle Muncy-Silva
Michelle empowers women in tech as host of the Empowered by AI podcast and founder of Innovative AI Studio. She blends education, creativity, and AI to help entrepreneurs build authentic, impactful businesses through the power of community.
FREQUENTLY ASKED QUESTIONS
How do I become a sponsor or partner?
CREATE is a unique opportunity to align your brand with ethical, inclusive leadership in AI. Sponsorship provides strategic visibility among high-impact women implementing AI across industries. https://sponsors.createconference2025.com/
When is the conference?
The core conference dates are Sunday, October 12 and Monday, October 13, 2025.
You can also deepen your experience with two add-on sessions, available when you register:
- Saturday, October 11: A pre-conference session from 11:30 AM to 5:00 PM, beginning with lunch and conversation. Choose from AI Foundations and Leadership, led by Anne Murphy, the Buildathon, led by Ketaki Sodhi, or You AI Business Blueprint, led by Christina Rava.
- Tuesday, October 14: A co-conspirator breakfast for reflection, deeper connection, and planning. You’ll leave with a customized 30-60-90 day implementation roadmap.
When should I arrive?
If you’re attending the Saturday pre-conference session, plan to arrive at the hotel by 10:30 AM on Saturday, October 11.
If not, we recommend arriving by 5:00 PM to get settled before the Saturday night welcome party at 6:00 PM.
Most attendees will depart late Monday evening or Tuesday morning. If you’re joining the co-conspirator breakfast, you’ll be done by noon Tuesday and can plan to travel afterward.
Where is the conference being held?
The conference is being held at the Hilton Salt Lake City Center in downtown Salt Lake City, Utah.
How do I book a hotel room in the discounted She Leads AI room block?
Once you register, you’ll receive a confirmation email with a special booking link for our discounted hotel block. These rooms are limited—book early to secure yours.
What does my registration include?
Your standard conference ticket includes:
- Access to all main stage talks, tactical breakouts, and workshops on Sunday and Monday
- Saturday pre-conference workshops
- Saturday night welcome party with passed hors d'oeuvres
- Continental breakfast and multiple snack breaks on both Sunday and Monday
- Facilitated networking opportunities, both in-person and via the Whova app
- Early morning meetups like a 7 AM walk, yoga, mentoring sessions, and more
- Access to the Whova event app for scheduling, updates, and connecting with other attendees
How can I connect with other attendees?
The Whova app—available about three weeks before the conference—makes it easy to:
- Browse the agenda and speaker lineup
- Message other attendees
- Set up 1:1 meetings or small group chats
At the event, you’ll also find structured networking sessions, casual connection spaces, and hosted meetups that make relationship-building feel natural and easy.
What if I’m an introvert?
You’ll be in good company. Many of us are thoughtful, reflective leaders who avoid loud, unstructured mixers. We’ve designed this event to help you connect without overwhelm. You’ll be invited—but never pressured—to participate in conversations, and you’ll have options to engage in ways that suit your energy. If it feels right, this is also a great space to step forward and stretch a bit—with plenty of support around you.
Are meals included?
Yes. We provide:
- Saturday night welcome party with passed hors d'oeuvres
- Continental breakfast on Sunday and Monday
- Multiple snack breaks each day
I’d love to volunteer—how can I help?
We’d love to have you. Volunteers help bring CREATE to life. Email Kate at kate@sheleadsai.ai to learn more about available roles.
What’s the refund policy? Can I transfer my ticket?
Cancellation Policy
You may cancel your ticket for a full refund, minus non-refundable processing fees, within 24 hours of purchase, provided the purchase was made more than 30 days before the event. Tickets purchased within 30 days of the event are non-refundable.
All cancellation requests must be submitted in writing to create@sheleadsai.ai. If eligible, refunds will be issued to the original payment method within 30 days.
Ticket Transfers
Tickets are transferable. If you are unable to attend, you may designate another individual to take your place. Submit transfer requests to create@sheleadsai.ai at least 14 days before the event. Include your confirmation number and the full name and email address of the new attendee.
Transfers are not valid until confirmed by She Leads AI staff.
What if I have another question?
SPONSOR CREATE 2025:
Position Your Brand As An Ethical AI Champion
Imagine a future where the leaders shaping AI are as diverse as the societies their innovations will impact. Where women - accomplished leaders in their fields - are central to guiding the technology changing the world forever.
That's the future we're building at She Leads
AI, and we're inviting you to be part of this movement.
That's the future we're building at She Leads
AI, and we're inviting you to be part of this movement.
- Gain a competitive advantage through positioning as a trusted voice in the AI landscape
- Get tens of thousands of impressions through our influencer network
- Connect directly with high-value decision-makers
- Access emerging leaders who will influence technology purchasing decisions for decades to come
Use KICKDOWNDOORS at check-out for a $250 discount!
Who Is Attending CREATE?
300-500 women from all over the world, primarily North America
40%
Mid-Career
Pivoting Into AI Career
60%
20-30 Year SMEs
Adding AI to Their Leadership
60%
SMB/Founder
We serve emerging and robust small businesses alike. Our audience includes women founders of AI platforms, service providers, and companies pivoting to AI-first.
40%
In House AI Leader
Industry and nonprofit AI leaders and champions are pillars of our community. They may be in charge of the AI roll-out, running the AI Council, conducting training, or coaching leadership.
70%
Heads of Households + Caregivers
Moms, daughters, aunties, big sisters — many of our attendees are the head of their household and/or a caregiver. They have the power of the consumer purse string.
85%
Business, Law, Education, Nonprofit, HR, Tech, etc.
Our attendees are decision-makers across a breadth of industries, well-connected and influential.
15%
AI Creatives
Our members include synthographers and visual branding experts running agencies and SMBs promoting small, medium and large brands.
Copyright © CREATE Conference 2025. All rights reserved. All content is the intellectual property of CREATE Conference and the respective presenters. No part of this material may be copied, reproduced, or distributed in any form without prior written permission from CREATE Conference.